Karen says that digital advertising has been the game changer. However, without the muscle of a national sales team I had struggled to make it more widely known in the UK,” she said. “All of these sales had been achieved by painstaking traditional marketing and PR efforts – contacting local schools and bookshops, researching bloggers, engaging with local press and having a social media presence. It had also sold several hundred copies in Waterstones around southwest London following signings she held there soon after it came out – her local branches were hugely supportive of it. Karen says that before The Secret Lake started to rise through the Amazon ranks it had already sold over 7,000 copies – of which around half were at school events and 600 on Amazon in the USA. What’s especially interesting is that this isn’t a new book – in fact it was the first story that Karen self-published back in late 2011. Posted by Justine Solomons on 15 June 2018, in Newsīook marketing is at the heart of our business, so we were delighted to hear that Byte the Book member and independently published children’s author, Karen Inglis, has seen her time travel adventure for ages 8-11 The Secret Lake hit Amazon UK’s children’s bestseller lists in recent weeks – at one stage ranking at 236 in the whole of the Amazon UK print store.
0 Comments
Leave a Reply. |